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Having purchased a short term rental property, most owners become quite interested in finding
renters themselves, because then you keep all rental fees, with no commissions to agents, etc.
The Internet is undoubtedly your cheapest, most cost effective way to find renters for your villa,
since it reaches a worldwide audience - something you can't possibly afford to do with conventional advertising. We operate our general site, displaying all villas, (one which will include
yours), and inquiries go direct to owners. But you would not normally want to tell people about the general site - because they can then look at all the other villas.
The answer is to have a site for only your villa. You can then confidently give people the address
, (domain name), of your private site.
We offer a web site "lease," program specifically for your new villa. We register a domain name,
take the virtual tours, and build a great looking site which you can be proud of. We then host the site, but in addition, and very important indeed,
we optimize and submit the site to search engines, so prospective renters have a fair chance to actually find it.!!
Consider this:
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81% of U.K users find web sites through search engines. (Source: June 2000, Forrester
Research Inc., "UK Internet User Monitor").
Sites on
the first pages have click-through rates, (people actually entering the site), of 65%. (source: Berrier & Associates, 2000).
55% of all
Internet purchases are from people who found the site using a search engine. (source: NDP Group, January 2001.
Search
engine traffic is better than advertising, since people who are searching are actively looking for something.
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With a little knowledge anyone can create a web site, but here are the advantages when we produce a private site
for your villa.
Domain name Registration. This will be keyword specific and have the .co.uk suffix, (some UK engines give
priority to .co.uk domains, but it doesn't matter where the site is hosted). If you are an American owner a .com is more appropriate. A few owners have both.
Inquiries direct to you. Your site will have an inquiry form which goes direct to your e-mail. You take the bookings
direct and there is no commission to pay anyone.
360o virtual tours. We will install high quality 360 VR tours of your villa. These are invaluable for renters to look at
and show others in their party. Proper virtual tours are a zillion times more valuable than still photos. If you were trying to find a nice villa, which would you sooner look at?
Positioning your site. Your site will be designed and optimized with a view to getting it on the search engines - not
in impressing you with fancy web wizardry.
Submission of your site. It is not sufficient to make one submission to search engines, then sit back and expect
results. It is also a big mistake to over submit by using a service offering 1000 search engines for $50. It takes
individual manual submissions, (not just the home page either), to all major engines, until the site starts to score. If a big change is made to a previously submitted page, it needs to be resubmitted.
Credit Card Booking. If you wish, we can put a secure PayPal booking facility on the site, so people can pay on line
.
Hosting: Our server guarantees 99% on-line.
It is important to get your site up and running as early as possible, even before you actually close on the property,
because it can take months to become indexed on some search engines. If you are having a new villa built, we can
still make a site by photographing a show model, (including virtual tours), then change them when yours is ready - AND there is no extra charge for retaking the tours!
Ya gotta believe it!
The instant you start receiving bookings from complete strangers who, "found your site on the Internet," you will wonder why on earth you didn't do it earlier.
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